Today's Revenue Management thought:-

Walking the tight rope…..

The Right Balance Between OTA and Direct Bookings can be found.

Even though there’s an OTA vs direct booking conflict (still), you can still nurture and grow your hotel business if you reasses your distribution strategies. One of the best ways to go about this is by leveraging prices, special offers, policies, providing guests with an incentive etc.

OTA’s are here to stay and we will see continued grow in the coming years. Despite hotels not wanting to pay commissions, hoteliers often feel “enslaved” to partner with OTA’s considering the benefits they bring.

Let OTA’s still be a way for you, but also extensively focus on driving direct bookings. 

Despite the OTA vs direct booking clash, with all the right strategies in place, you can always strike the perfect balance and grow your hotel business.

Have a profitable week !

✌🏼