Today's Revenue Management thought:-

Today - April 1st 2022 I just released a major publication proving that the following myths really work:

• “The demand is slow, let’s lower the rates to get more bookings”

• “We are almost full, let’s raise the rates”

• “That’s a huge piece of business, we cannot turn it down to give it to the competition”

• “We should put a minimum Length Of Stay restriction over the event”

• “I cannot overbook the Hotel”

• “We closed X% more than Last Year/Budget so we did great!”

• “We have a crystal ball?”

😉 Jokes aside - most individuals dealing with Revenue related jobs know that the above is often counter productive to well established revenue strategies.

Happy April 1st & have a productive week.

✌🏼