Today's Revenue Management thought:-

Strategy vs. Reality

Real-world decision making is rarely clean or rational.

In my experience, decisions in hotels don’t happen in a vacuum.
They happen:
• Under time pressure
• With missing data
• Amid team conflicts or external noise
• And often, under the influence of fear or habit

This is why a perfect plan on paper rarely plays out as expected.

The winners? They’re not the ones with the best strategy.

They’re the ones who adapt fast when reality bites.

Have a profitable week.

✌🏼