Today's Revenue Management thought:-

It’s Not Just Tech – It’s Discipline

In my experience, predictive forecasting isn’t just about technology. It’s about discipline.

There’s a growing belief that plugging in an RMS will solve all pricing challenges.
But automation without structure is just chaos, faster.

Discipline means:
• Auditing your data inputs regularly
• Respecting the rules of segmentation
• Not letting “gut feeling” override the system without reason

Predictive tools are powerful — but they only work when we play our part.

Have a profitable week.

✌🏼