Today's Revenue Management thought:-

Messy Data = Messy Forecast

The single biggest issue I see in underperforming forecasts?
Bad data.

If your PMS is cluttered with test rates, duplicated segments, and incorrect pickup logs — don’t expect your forecast to make sense.

Garbage in. Garbage out.

Fixing your data doesn’t sound sexy. But in my opinion, it’s the most strategic move a hotel can make today to unlock real forecasting accuracy — and smarter pricing decisions.

Have a profitable week.

✌🏼