Today's Revenue Management thought:-

Vague Segmentation Blurs Demand Signals

If your segmentation is too broad — like “Leisure” or “Corporate” — you’re flying blind.

You won’t see when family bookings start accelerating, or when short-stay business demand slows down.

Precise segmentation isn’t optional anymore.
It’s your lens into demand — and without it, you’re looking at the market through foggy glass.

Clean it up, and the signals become clear.

Have a profitable week.

✌🏼