Today's Revenue Management thought:-

Classical economic theory says that customers decide if a price is fair by evaluating based on their own interests. This week I’ll discuss why charging fair prices, not maximum prices, optimises profits over time.

Market Reputation: Charging fair prices enhances brand reputation, attracting more customers and fostering a positive perception within the market. This reputation can lead to increased market share and higher profitability in the long run.

Have a profitable week !

✌🏼