Today's Revenue Management thought:-

Classical economic theory says that customers decide if a price is fair by evaluating based on their own interests. This week I’ll discuss why charging fair prices, not maximum prices, optimises profits over time.

Customer Retention: Fair pricing strategies prioritise customer satisfaction, leading to higher retention rates and reducing the need for costly acquisition efforts. Satisfied customers are more likely to remain loyal and continue to generate revenue over time.

Have a profitable week !

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