Today's Revenue Management thought:-

Classical economic theory says that customers decide if a price is fair by evaluating based on their own interests. This week I’ll discuss why charging fair prices, not maximum prices, optimises profits over time.

Ethical Considerations: Operating with integrity by charging fair prices aligns with ethical standards and societal expectations, reducing the risk of backlash or regulatory intervention that could harm profitability in the long term.

Have a profitable week !

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