Today's Revenue Management thought:-

What happens when AI reshapes how guests search, choose, and book travel? The revenue game is about to change.

Is AI Rewriting the Rules of Travel? Yes…..And It’s Coming Fast.

Have you noticed how the traveller’s journey is already changing?

AI-driven search and planning tools are removing traditional filters and categories.
What used to be “search by room type or price” is becoming “find the best match for me.”

In my experience, this will fundamentally shift guest expectations and purchase behaviour.

If your pricing, packaging, and content aren’t aligned with this new reality, you risk becoming invisible, or irrelevant.

Question: Are your revenue strategies ready for AI-driven consumer journeys?

Have a profitable week.

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