Today's Revenue Management thought:-

Written By Nikolas Hall

AI-driven search demands AI-driven pricing. Is your hotel ready to move beyond static rates?

AI-Powered Search Demands AI-Powered Pricing

Future search engines will feed guests highly personalised options based on their intent, preferences, and willingness to pay.

Static pricing models won’t cope.
Daily pick-up reports and manual overrides won’t keep up.

In my opinion, this is where true AI-powered revenue optimisation must take centre stage.
Hotels will need:

  • Dynamic pricing tuned to real demand signals

  • Attribute-based pricing to match guest preferences

  • Automated optimisation that adapts in real time

Revenue management will shift from tactical decisions to strategic orchestration of value.

Are you preparing for that leap?

Have a profitable week.

✌🏼

Nikolas Hall
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