Today's Revenue Management thought:-

Written By Nikolas Hall

Are you still chasing RevPAR, or are you engineering guest value? One-size-fits-all pricing is dying fast.

The Death of One-Size-Fits-All Pricing

One of the biggest myths in hotel pricing? That every guest segment sees the same value.

AI-driven booking paths will change that.

In my experience, you will need to think in terms of:

  • Guest type value scoring (direct, OTA, loyalty, corporate, leisure)

  • Personalised offer structures (length of stay, packages, upsells)

  • Value-based pricing, not rate-based pricing

Hotels that master profitability per guest segment, not just RevPAR, will lead this new game.

Are you still managing average rates, or are you engineering guest value?

Have a profitable week.

āœŒšŸ¼

Nikolas Hall
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Today's Revenue Management thought:-