Monday Revenue Rethink

You sold out last night. But did you actually lose money?

Hotels celebrate full occupancy like it’s a win. But in my experience, selling out early often means you priced too low or accepted the wrong mix.

A sold-out sign might boost ego. But revenue isn’t ego - it’s economics. If your top 10 rooms were filled by discounted OTA guests, you left margin on the table.

In revenue management, it’s not about filling rooms. It’s about filling them profitably, with the right guests, at the right value.

📌 I post every Monday. Follow me for weekly revenue rethink insights.
💬 Have you ever looked at a full house and questioned your pricing?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

The Big Myth

Teaser: "Most hotels are making this structural mistake with Revenue - are you?"

😨 Myth: “Revenue sits under Sales & Marketing”

✅ Fact: Revenue Management - or better yet, Revenue Optimisation - is not a sub-department.
It is a command centre for decision-making.

It informs and influences:
✅ Pricing
✅ Distribution
✅ Inventory strategy
✅ Marketing ROI
✅ Acquisition cost

It’s time to shift the mindset.

Revenue isn’t a department - it’s a cross-functional glue.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Time to Rethink Your Revenue Mix?

If you’re serious about growth, here’s my challenge to you:

Map your revenue streams. Score them. Rank them.
You’ll quickly see what deserves your focus, and what you should let go.

Because in hospitality today, it’s not just about making more.
It’s about making it smarter.

Are you still chasing the wrong kind of revenue? Scary to think of on Friday the 13th.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Vanity Metrics Are Holding You Back

Let’s be honest:
Many hotel teams are still chasing volume over value.

But rooms sold isn’t the same as:

• Net revenue after costs

• Upsell potential

• Guest satisfaction

• Repeat behaviour

When you rank revenue by quality, not just quantity, you stop reacting to noise, and start growing profitably.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Strategic Revenue is Smart Revenue

When did we stop asking: Does this revenue make strategic sense?

Some revenue streams generate:

• High service strain with low return.

• Guests that never come back.

• Deals that dilute your brand.

Instead, what if you scored your revenue streams based on:

• Profit margin

• Lifetime value potential

• Operational complexity

• Strategic alignment

This isn’t theoretical. It’s how you start playing chess, not checkers.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Profitability Over Popularity

Here’s the trap:
Revenue that looks great on paper can quietly bleed your profits.

Take two bookings:

• Guest A: €600 via your website, low commission, high in-house spend.

• Guest B: €600 via OTA, 18% commission, no extras, and high service cost.

Same revenue. Wildly different outcomes.

In my experience, shifting the conversation to profit-per-booking radically changes how teams evaluate their pricing, channels, and segmentation.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Are You Still Chasing the Wrong Revenue?

Most hoteliers are laser-focused on top-line numbers, the total revenue figure that looks good in a board report.
But here's the truth: €600 isn’t always worth €600.
A direct guest who stays three nights, books a spa treatment, and dines in-house drives far more real value than a one-night OTA sleeper.

👉 The question isn’t just “how much revenue did we make?”
It’s “what kind of revenue are we attracting?”

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

The Best Revenue Managers Bounce Fast

In my experience, it’s not about avoiding every error, it’s about how quickly you course correct. 

The winners reflect fast, reset confidently, and get back in the game without losing momentum.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Regroup, Refocus, Reset the Strategy

Check the forecast again. 

Realign your channel mix. 

Adjust your rate fences. 

A mistake is just a signal, it’s what you do next that defines whether you recover or slide further.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

But Don’t Turn Reflection into Paralysis

There’s a fine line between learning and over-analysing. Sit with the mistake, get the insight, and move. 

Lingering on it won’t fix occupancy. Time is your most expensive resource.

Have a profitable week.

✌🏼