Today's Revenue Management thought:-
Dynamic pricing - the only way to go ?
Many assume that in order for dynamic pricing to be successful, the process requires years of historical data combined with years of time and resources to implement.
The magnitude & immensity of the task is off-putting for many hotels.
In reality, dynamic pricing does not require a large digital transformation project at all because technologies such as smart price optimisation and management software do the work in enabling hotels to price rooms quickly and accurately on sales channels.
Have a profitable week.
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