Today's Revenue Management thought:-

Segmentation - Redefine your online strategy

The internet is constantly evolving, and it can be difficult to keep up with the ever-changing travel trends. As a hotel, it's important to stay on top of the latest trends and develop a strategy that takes into account the changing landscape. One way to redefine your online strategy is to employ segmentation.

This can be done in several different ways, such as by behavior, demographics, or even interests. By segmenting your target audience, you can craft more targeted campaigns that are tailored to each group's needs and interests.

Another way to redefine your online strategy is to focus on user experience (UX) . This includes the design, functionality, and usability of your website. By making sure your website & booking engine are easy to use and provides a positive experience, you can increase customer satisfaction and boost engagement.

Finally, keep up with the latest technologies. Technology is always changing, and it's important to stay ahead of the curve.

Have a profitable week.

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