Today's Revenue Management thought:-
Cancellations increase each year and have become one of the biggest problems faced by a hotel.
On-line bookings are increasingly popular as they simplify booking and make cancellations easy. This pushes the customer to book impulsively or pre-emptively, which has a negative effect on hotels.
One of the most common strategic errors hotels make, given this situation, is to assume a high level of cancellations and make decisions on that basis.
It is therefore important to implement strategies aimed at combating and preventing this kind of behaviour by customers.
Have a profitable week.
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