Today's Revenue Management thought:-

Cost of acquisition ….

We as an industry need to reduce guest acquisition costs in order to remain competitive and profitable.

The advent of OTA’s and the increasing use of mobile booking apps, guests have more options than ever to compare prices and choose the best deal.

We need to be able to offer competitive prices and value-added incentives in order to attract and retain guests.

By reducing our guest acquisition costs, we can lower our prices and offer more attractive packages to potential customers. Reducing acquisition costs also allows us to reinvest in other areas such as automated pricing tools, marketing, product innovation and customer service.

This helps us to stay ahead of our competitors and remain competitive in the market.

Have a profitable week.

✌🏼