Today's Revenue Management thought:-

How to increase direct bookings (2)

Increasing direct bookings for hotels is a strategic goal that can help maximise revenue, improve customer relationships, and reduce dependency on online travel agencies (OTAs).

This week I will discuss some effective ways to boost direct bookings:

Loyalty Programs:

• Develop a loyalty program that rewards repeat guests who book directly. This can encourage guests to return and book directly for future stays.

Email Marketing:

• Build and segment your email list to send personalised offers and promotions to past guests.

• Encourage guests to sign up for your newsletter during their stay or at the time of booking.

Social Media Marketing:

• Use social media platforms to engage with potential guests share updates and promote direct booking incentives.

• Consider running targeted advertising campaigns on platforms like Facebook and Instagram.

By implementing these strategies, hotels can increase their direct bookings, reduce dependence on OTAs, and establish stronger connections with their guests, leading to improved profitability and brand loyalty.

Have a profitable week !

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