Today's Revenue Management thought:-

Some of our clients are faced with a high proportion of bargain hunters in that their client base is via OTA’s. This is not because these customers are bargain hunters by personality trait, but because OTA’s have educated their customers to become bargain hunters by offering more and more discounts.

How do you deal with such a situation as a hotelier ?

The problem with discounts is not only that they are poison for your margins, but that they work like drugs: to achieve the same effect, you need an ever higher dose.

So we need to organise rehab ?

Fortunately, there are many other ways to give the impression of advantageousness (that’s what bargain hunters actually are looking for) and make customers feel like they're getting a particularly smart deal (the “fix”).

For example, on your own website:

⏱ Limited-time offers
📦 Limited-quantity offers
📊 Different pricing intervals in your room assortment
🏷 Higher priced room types moderately adjusted compared to mid-priced room types, to make the latter appear less expensive,
etc.

All these measures protect margins and therefore make more sense than discounts.

Have a profitable week.

✌🏼