Today's Revenue Management thought:-

Full Occupancy ≠ Full Revenue

Within operational and commercial hotel teams, there’s often a shared sense of achievement when the hotel reaches 100% occupancy. It’s easy to assume this reflects optimal performance.

But from a revenue management perspective, that assumption is flawed.

Selling out completely may indicate pricing was too low and that revenue potential wasn’t fully captured — particularly on high-demand dates.

🔍 Solution Teaser: Strategic pacing and pricing adjustments can help you avoid underselling high-value nights.

Have a profitable week.

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