Today's Revenue Management thought:-

This week we’ll discuss the 4 emotions behind price perception - Surprise, Doubt, Justification & Satisfaction

Your customers aren't tasked with determining pricing. An ideal price is one that meets acceptance but encounters some initial pushback. Predicting customer reactions to specific prices through direct inquiries is challenging because they themselves are uncertain about their responses.

Satisfaction: Overcoming initial resistance leads to satisfaction when customers recognize the worth of their purchase. They feel confident that they've made a sound investment, reinforcing their perception of the price.

Have a profitable week !

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