Today's Revenue Management thought:-

Charging fair prices, not maximum prices, optimises profits over time.

While there is no standard answer to the above opinion, revenue managers can however embrace market transparency, understand what drives the perceptions of fairness in their market, and ensure that they offer prices that customers will perceive as fair.

With the right understanding and the right approach, hotels can vary prices in ways that mutually benefit themselves and customers, and perhaps society as well.

Have a profitable week.

✌🏼