Monday Revenue Rethink

If your RMS vanished tomorrow, could your team still optimise revenue?

AI tools are powerful. But they’re not magic. If your team doesn’t understand why the system recommends a rate, they’ll override it. Or worse, follow it blindly.

In my view, a RMS should empower your revenue instincts, not replace them.

Revenue excellence isn’t about technology. It’s about mindset, training, and daily habits.

📌 I drop insights like this every Monday. Follow if you believe in revenue as a craft.
💬 If your RMS broke today, what would your fallback plan be?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Revenue isn’t a department, it’s your hotel’s mindset.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

In an AI-powered travel world, revenue leaders must become strategic conductors. Are you ready to lead the orchestra?

The Revenue Leader of Tomorrow? An AI Conductor.

In the future AI-enabled hotel ecosystem, the role of revenue management will transform.

From number cruncher to strategic conductor:

• Orchestrating tech stacks

• Managing pricing logic and business rules

• Curating the most profitable guest mix

• Leading collaboration across marketing, sales, and operations

In my opinion, the real winners will be the hotels where humans guide the machines, not the other way around.

Are you ready to lead in this AI-powered future of travel?
If not, now is the time to start.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Forecasting is shifting from predicting occupancy to predicting profitability. Here’s why you need to keep up.

Forecasting Will Evolve From Reactive to Predictive Personalisation

Traditional demand forecasting looks at market trends and past booking curves.

AI will enable a different game:

• Hyper-local demand signals

• Real-time booking intention analysis

• Predictive modelling by guest segment and channel

In my viewpoint, this will elevate forecasting from “predict occupancy” to “predict profitability”.

Revenue leaders will need to:

• Rethink KPIs

• Embrace machine learning forecasting

• Shift focus from how many rooms to which guests to acquire at what price

That’s a mindset shift worth embracing.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Are you still chasing RevPAR, or are you engineering guest value? One-size-fits-all pricing is dying fast.

The Death of One-Size-Fits-All Pricing

One of the biggest myths in hotel pricing? That every guest segment sees the same value.

AI-driven booking paths will change that.

In my experience, you will need to think in terms of:

• Guest type value scoring (direct, OTA, loyalty, corporate, leisure)

• Personalised offer structures (length of stay, packages, upsells)

• Value-based pricing, not rate-based pricing

Hotels that master profitability per guest segment, not just RevPAR, will lead this new game.

Are you still managing average rates, or are you engineering guest value?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

AI-driven search demands AI-driven pricing. Is your hotel ready to move beyond static rates?

AI-Powered Search Demands AI-Powered Pricing

Future search engines will feed guests highly personalised options based on their intent, preferences, and willingness to pay.

Static pricing models won’t cope.
Daily pick-up reports and manual overrides won’t keep up.

In my opinion, this is where true AI-powered revenue optimisation must take centre stage.
Hotels will need:

• Dynamic pricing tuned to real demand signals

• Attribute-based pricing to match guest preferences

• Automated optimisation that adapts in real time

Revenue management will shift from tactical decisions to strategic orchestration of value.

Are you preparing for that leap?

Have a profitable week.

✌🏼

Monday Revenue Rethink

What’s your hotel’s most profitable room type? Hint: It’s not the one you think.

In my experience, most hoteliers don’t actually know. They assume bigger means better. But when you calculate cleaning costs, upgrade potential, and time to sell…

It’s often the mid-range room - easy to upsell, low to maintain, and fast to turn - that carries your profit margin.

Strategic pricing isn’t about categories. It’s about contribution per metre, per moment, per guest.

📌 Follow me every Monday for sharp pricing insights.
💬 Which room earns you the most per minute of stay?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

What happens when AI reshapes how guests search, choose, and book travel? The revenue game is about to change.

Is AI Rewriting the Rules of Travel? Yes…..And It’s Coming Fast.

Have you noticed how the traveller’s journey is already changing?

AI-driven search and planning tools are removing traditional filters and categories.
What used to be “search by room type or price” is becoming “find the best match for me.”

In my experience, this will fundamentally shift guest expectations and purchase behaviour.

If your pricing, packaging, and content aren’t aligned with this new reality, you risk becoming invisible, or irrelevant.

Question: Are your revenue strategies ready for AI-driven consumer journeys?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

A Question for You

Teaser: "Who does your Revenue team really answer to, and is that helping or hurting your profit?"

💭 Final thought:

👉 Who is your Revenue Optimisation team reporting to today?
👉 Are they empowered to drive data-backed decisions?
👉 Or are they pulled by sales targets?

If you want sustainable profitability - not just busy KPI's - Revenue needs its own seat at the table.

Would love to hear how your structure works!

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Conflict of Interests? It Happens.

Teaser: "This is the silent battle happening between Sales & Revenue in many hotels."

If your Revenue team is reporting under Sales & Marketing, beware:

👉 Sales chases volume - Revenue protects margin.
👉 Sales wants flexibility - Revenue manages availability.
👉 Sales loves promotions - Revenue tracks ROI.

Alignment is key, but so is neutral, data-first leadership.

Revenue must have a voice of its own. Without it, strategy gets compromised.

Have a profitable week.

✌🏼