Today's Revenue Management thought:-

A new client contacted me to consult on the following - Should OTA's be the ones controlling the payment side of reservations made on their sites ?

There is no right or wrong answer to this, as allot depends on the set-up of your operations and administration.

My initial thoughts on the issue is - No, OTAs should not be the ones controlling the payment side of reservations. This should be managed by the hotel . OTAs should be responsible for providing customers with the ability to book reservations, while the payment side should be handled by the hotel.

On the other hand - Yes, there are advantages to allowing OTAs to control the payment side of reservations. OTAs typically have sophisticated payment systems that can help streamline the booking process, reducing the time and effort of hotel staff. This can also help reduce administrative costs and fraud risks, as well as make it easier for customers to pay for their reservations. Furthermore, OTAs may offer customers additional payment options and benefits, such as loyalty programs and discounts, which can help to attract more customers.

So while many hotels are still playing tech catch up….. we again see our efforts being outsmarted by our suppliers.

Have a profitable week.

✌🏼