Today's Revenue Management thought:-

Finding the right channel mix, coupled with competitive pricing is a critical part of any distribution strategy.

Having a real-time understanding of market conditions and the prices offered by a comparable competitive set will create a solid foundation for rate optimisation.

When it comes to rates, it is also important to not just set and forget.

Now more than ever before dynamic pricing is important.

Continuous monitoring & adjusting rates and stay restrictions based on local demand and market conditions, will increase the possibility of maximising rates & optimising capacity utilisation.

Rates, occupancy and competitor activity lie at the heart of an effective dynamic pricing strategy.

Have a profitable week.

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