Today's Revenue Management thought:-

Apr 27

Select distribution channels your target audiences are prone to use.

Each channel type plays a different role in your distribution mix. Combining a mix of channels is recommended for sustainable growth.

OTAs are great to drive visibility and traffic. Direct bookings is generally considered more profitable.
GDS is critical to reach the corporate market (YES even after Covid).
Metasearch platforms such as Google Hotels, TripAdvisor, Trivago and Kayak pull rates from multiple OTAs and play their own unique role in capitalising on their search reach.

The goal with every channel is simple: maximize reach and visibility while minimising the cost.

Have a profitable week.

✌🏼

Nikolas Hall