Today's Revenue Management thought:-

What happens when AI reshapes how guests search, choose, and book travel? The revenue game is about to change.

Is AI Rewriting the Rules of Travel? Yes…..And It’s Coming Fast.

Have you noticed how the traveller’s journey is already changing?

AI-driven search and planning tools are removing traditional filters and categories.
What used to be “search by room type or price” is becoming “find the best match for me.”

In my experience, this will fundamentally shift guest expectations and purchase behaviour.

If your pricing, packaging, and content aren’t aligned with this new reality, you risk becoming invisible, or irrelevant.

Question: Are your revenue strategies ready for AI-driven consumer journeys?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

A Question for You

Teaser: "Who does your Revenue team really answer to, and is that helping or hurting your profit?"

💭 Final thought:

👉 Who is your Revenue Optimisation team reporting to today?
👉 Are they empowered to drive data-backed decisions?
👉 Or are they pulled by sales targets?

If you want sustainable profitability - not just busy KPI's - Revenue needs its own seat at the table.

Would love to hear how your structure works!

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Conflict of Interests? It Happens.

Teaser: "This is the silent battle happening between Sales & Revenue in many hotels."

If your Revenue team is reporting under Sales & Marketing, beware:

👉 Sales chases volume - Revenue protects margin.
👉 Sales wants flexibility - Revenue manages availability.
👉 Sales loves promotions - Revenue tracks ROI.

Alignment is key, but so is neutral, data-first leadership.

Revenue must have a voice of its own. Without it, strategy gets compromised.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Revenue as Your Command Centre

Teaser: "What if Revenue was your most powerful alignment tool across your business?"

A high-functioning Revenue Optimisation command centre drives decisions across silos:

✅ Pricing precision
✅ Smarter distribution
✅ Optimised inventory use
✅ Measured Marketing ROI
✅ Controlled acquisition costs
✅ Operational alignment

It connects Finance, Sales, Marketing, PR, Reservations, Operations.

When revenue leads, teams stop guessing, and start executing for profit.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Why Revenue Optimisation is NOT Sales & Marketing

Teaser: "Here's why putting Revenue under Sales & Marketing could be costing you margin."

When Revenue Optimisation reports under Sales & Marketing, here’s what often happens:

🚫 Short-term volume over long-term profit
🚫 Rate dumping under pressure
🚫 Pricing decisions that contradict channel strategies
🚫 Blurred accountability on acquisition costs

Revenue should guide Sales & Marketing - not be controlled by it.
Independent and data-driven.

Who makes sure your revenue strategy serves your profit, not just your sales KPIs?

Have a profitable week.

✌🏼

Monday Revenue Rethink

You sold out last night. But did you actually lose money?

Hotels celebrate full occupancy like it’s a win. But in my experience, selling out early often means you priced too low or accepted the wrong mix.

A sold-out sign might boost ego. But revenue isn’t ego - it’s economics. If your top 10 rooms were filled by discounted OTA guests, you left margin on the table.

In revenue management, it’s not about filling rooms. It’s about filling them profitably, with the right guests, at the right value.

📌 I post every Monday. Follow me for weekly revenue rethink insights.
💬 Have you ever looked at a full house and questioned your pricing?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

The Big Myth

Teaser: "Most hotels are making this structural mistake with Revenue - are you?"

😨 Myth: “Revenue sits under Sales & Marketing”

✅ Fact: Revenue Management - or better yet, Revenue Optimisation - is not a sub-department.
It is a command centre for decision-making.

It informs and influences:
✅ Pricing
✅ Distribution
✅ Inventory strategy
✅ Marketing ROI
✅ Acquisition cost

It’s time to shift the mindset.

Revenue isn’t a department - it’s a cross-functional glue.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Time to Rethink Your Revenue Mix?

If you’re serious about growth, here’s my challenge to you:

Map your revenue streams. Score them. Rank them.
You’ll quickly see what deserves your focus, and what you should let go.

Because in hospitality today, it’s not just about making more.
It’s about making it smarter.

Are you still chasing the wrong kind of revenue? Scary to think of on Friday the 13th.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Vanity Metrics Are Holding You Back

Let’s be honest:
Many hotel teams are still chasing volume over value.

But rooms sold isn’t the same as:

• Net revenue after costs

• Upsell potential

• Guest satisfaction

• Repeat behaviour

When you rank revenue by quality, not just quantity, you stop reacting to noise, and start growing profitably.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Strategic Revenue is Smart Revenue

When did we stop asking: Does this revenue make strategic sense?

Some revenue streams generate:

• High service strain with low return.

• Guests that never come back.

• Deals that dilute your brand.

Instead, what if you scored your revenue streams based on:

• Profit margin

• Lifetime value potential

• Operational complexity

• Strategic alignment

This isn’t theoretical. It’s how you start playing chess, not checkers.

Have a profitable week.

✌🏼